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For cooking schools in Bangkok and Saigon

Every cookbook you own. Every ingredient price in your city. An AI agent that can do the math.

Mintari captures what food costs in a city, at the markets and on the menus, every week and in person, and does the math on your classes from it. We are Mint and Ari, its co-founders, and cooks first. Our recipes were in books and binders, and no app could tell us what a dish cost at the market down the street, so we built the thing that could.

We launch over the next several weeks. We are reaching out early, as a potential client and as a partner: to introduce ourselves, learn about your school, and see whether our tools fit your goals.

Book the 20-minute intro call

How we differ

Booking sites take a cut of every seat; we take none, and turn the book you already hand out into a digital book your guests keep cooking from, and one you can sell.

What owners and chefs tell us, and how each tool answers it.

The left side is what owners, chefs and program directors tell us. The right side is which tool answers it, and an example of the shape of the answer.

Cookbook ConverterThe head chef

I have four hundred cookbooks at home, half of them out of print. I cannot remember what is in them, so most of those recipes never get cooked.

Your whole shelf, searchable

Photograph a book once and every recipe in it is searchable, costable, and yours in any format. Handwritten notebooks too. Pennies per page, so you stop choosing which books.

Forty books and your grandmother's notebook in, checked, with an error rate per book, for less than one new cookbook costs.

Cookbook ConverterThe owner

Ask me for every recipe we teach that uses dried shrimp and I will need the afternoon.

Binders into a searchable library

Every teaching recipe and every chef's book, searchable on any phone. One book, one reader, becomes one library, everyone.

Search "dried shrimp" across 400 books and four binders and get every recipe that uses it, with each recipe's cost.

City Ingredient DataThe owner

Half a morning at three stores, and I still could not tell you whether we paid the right price for the chilies, the coconut milk, or anything else on the list.

Where to buy each item this week

Your class basket priced at every store you could use, wet market, wholesale, supermarkets and the delivery app, every week, with a photo behind each price. The list comes back sorted by store: which items to buy where, for the best price at the quality you want, and whether a second stop is worth the trip.

A 30-item class basket: buy everything at one supermarket, ฿4,980. Split across the wet market, Makro and one supermarket promotion, ฿4,120. Eleven items worth the second stop; the rest are not. Illustrative.

City Ingredient DataThe head chef

When limes triple in April, I find out at the market, not before I plan our class menu.

Price trend and re-pricing

A weekly price line for every ingredient you use, and your dish costs moving with it. The AI Kitchen Manager tells you which classes are affected and by how much.

Limes at Chợ 200: ₫25,000 a kilo in December, ₫60,000 in a hot-season week. Tom yum cost per portion moves from ₫1,100 to ₫2,600. Illustrative; HCMC series from December.

City Ingredient DataThe program director

I want students to take a dish apart: swap the fish sauce brand, change the shrimp size, move an ingredient to a different store, and see the plate cost move. We do that on a whiteboard with made-up numbers.

Menu engineering with real stores, brands and prices

A recipe becomes a model you can play with: change the brand of fish sauce, the size of the shrimp, the store you buy the coconut milk from, and watch the cost per plate move in real prices and real availability. That is menu engineering taught with the city as the database. The same tool lets a tourist build their own version to their own budget.

Tom yum at ฿62 a portion with the brands we always used. Swap the shrimp size, move the coconut milk to this week's Tops promotion, keep the house paste: ฿47, same dish. Students show their working, with the stall photo for each price. Illustrative.

AI Kitchen ManagerThe owner

I keep every cost in a spreadsheet. Updating it is a Sunday job, and by the time it is right, the prices have moved.

Your spreadsheet, automated and looking forward

You already track all of this. We make it automatic, and we point it forward: cost per seat from market prices as you plan the menu, re-costed as the market moves, with what your storeroom stock cost you shown beside it, with the AI Kitchen Manager reading your class calendar and seat counts to say when a bulk order pays, which classes carry the margin, and how to scale what works.

A five-dish class at ฿212 a seat, costed from this week's prices before it went on sale. The AI Kitchen Manager: fill eight more seats this month and the 10-case coconut milk order pays back inside expiry. Illustrative.

AI Kitchen ManagerThe owner

We have a storeroom full of good ingredients and no fast way to know what we could teach from it.

A class from what is already on the shelf

Ask "what can we teach on Saturday from this?" and get your own recipes that use it, with the short list of fresh things still to buy.

6 kg glass noodles, 3 kg dried shrimp, 40 limes two days from turning. Three recipes from your library, ฿131 a seat, ฿240 of herbs to buy. Illustrative.

AI Kitchen ManagerThe owner

A supplier offers coconut milk by the case. Is ten cases a good idea or a storeroom full of expired cartons?

Case or carton, answered

Coming next in the AI Kitchen Manager: it reads your class schedule, your stock, the expiry dates and the cash you can tie up, and says how many cases pay back.

Six cases, not ten. Saves ฿1,008 over five weeks, last carton used in week six, ฿3,456 tied up for 18 days. Illustrative.

AI Kitchen ManagerThe head chef

Every instructor has their own fish sauce, their own chili count. Those differences are the lesson. Right now they live in six people's heads.

Every instructor's version, saved and compared

A recipe can have as many versions as you have instructors. Each one keeps its own brands, quantities and notes, stays linked to the original, and carries its own cost. Students take home the versions they tasted, side by side, and add their own notes on which they preferred. Management sees every derivation in one place.

Green curry: the original, Chef Dao's (Mae Ploy paste, chicken thigh, ฿78 a portion), Chef Nok's (house paste, breast, ฿69). A student from Tuesday and Saturday has all three. Illustrative.

AI Kitchen ManagerThe owner, about students

They leave with our PDF recipes and a photo they post to social media. Two weeks later they forget how to cook it.

A takeaway that works at home

A student films their own dish in class. The clip attaches to your version of the recipe in their app. At home they scale it to two and cook it. Every month they keep using the AI Kitchen Manager, your school earns a referral fee.

Numbers marked "illustrative" show the shape of the answer, not a real school's data. On the demo call the numbers are yours.

Book the 20-minute intro call

We built three tools that feed each other.

Your recipes come in from the converter. Your city's prices come in from the data platform. The app is where the two meet, and that is what makes it different from every recipe app you have tried.

A photo behind every number. Not a scrape, not an average, not a guess. Click any price and see the stall or shelf it came from, and when.

Weekly, not a snapshot. The same places, every week, so a price has a direction, and your cost per seat has one too.

The places no app lists. Wet-market stalls and small shops sell most of the food in this city and appear in no delivery app and no scraper. We walk to them.

Both sides of the plate in one place. What a dish costs to make at the market and what the city's restaurants charge for it, from one source, so a costing class runs on real numbers.

Cookbook Converter

Your recipes, in

  • Converts your entire library: printed cookbooks, handwritten notes, PDFs and Word files, into recipe-app formats you can import anywhere.
  • Takes whole books, not single pages. Recipes that cross a page break, duplicates and index pages are caught.
  • Checks every recipe: software grades it, a person checks the flagged ones, and you get the error rate per book.
  • Reads printed and handwritten pages in the language your books are written in. Pennies per page, with volume pricing for a whole shelf.

City Ingredient Data

Your city's prices, in

  • Tracks availability and prices for every ingredient from nearly every market in a city: wet markets, wholesale markets, supermarkets, specialty shops.
  • Adds every menu item from every restaurant, with its description and price.
  • Keeps a photo, time and stall behind every number. Click a price and see where it came from.
  • Starts in Ho Chi Minh City in December, weekly. Bangkok next, with the schools that join us first.

AI Kitchen Manager

Where the two meet: Mintari costs every dish, plans every class, and tells you what to buy

  • Costs every recipe in your library against the real prices in your city, and re-costs it every week when the market moves, beside what the stock you already hold cost you.
  • Keeps as many versions of a dish as you need: one per instructor, one per class size, a vegan and a halal version, a Tết or Songkran menu, each linked to the original with its own cost. Your language and English on one page.
  • Plans every class: cost per seat, swaps that save without changing what you teach, and a class built from what is already in the storeroom.
  • Tells you what to buy. Coming next: how many cases of a bulk offer actually pay back, given your schedule, stock and expiry dates.

Formats you can export to. PDF for the wall, a spreadsheet for the accountant, JSON-LD or Paprika for any recipe app, or a workspace in our Mintari app (planning and budgeting for kitchens).

Languages. Your recipes in the language they were written in, printed or handwritten, with a translation beside them when you want one.

How your books reach us. You photograph the pages yourself, with the simple photo guide we supply. Or we send a person with a book-scanning rig in your city.

Where a price comes from. Our team photographs it, in person, at the stall or shelf, every week. No scraping, no guessing.

Your books and recipes are yours. A book you photograph belongs to you alone; we never build a shared library from anyone's books. Private by default, exportable always, photos deleted after delivery.

What we are not.

You already get emails from each of these. Here is the difference, then the questions people ask us next.

Not a data-scraping vendor

They scrape websites for any industry and sell you a quote for records. We photograph food prices ourselves, in your city, with a photo, time and stall behind every number.

Not a recipe app

Those take one page at a time, lock recipes inside, and have no costing. We convert whole libraries, export anywhere, and cost against real local prices.

Not restaurant costing software

The best-known one costs about US$119 a month and still makes you type prices in by hand. We bring the prices with us, price for your city, and have a side for your students.

What we hope you'll say in a year.

Two testimonials we have not earned yet, written the way the first Founding Kitchen might put it. The invitation is to be the school that makes them true.

I always had the receipts. What I never had was next month: the menu costed against this week's prices before I sold a seat, a shopping list sorted by store, and a manager that reads our calendar and says when a bulk order pays and which class carries the margin. And the students take the recipes home in an app that pays us back.
Our vision for the owner
I sent them my grandmother's notebook and forty of my own books, and they came back searchable, in my language and in English, for less than one new cookbook costs. Now I can take any of those recipes apart, change the brand, the shrimp size, the store, and see the plate cost move against real prices. I have never been able to do that with a book.
Our vision for the head chef

Join as a Founding Kitchen. Here is what you get.

The first schools we build this with. Not customers at a distance; partners whose feedback is the roadmap, whose stalls get captured first, and who earn from it.

Revenue share on students

Every student who joins Mintari from your class and keeps cooking earns your school a referral fee. Students get their first month free. We set the terms with the first schools and want your view.

Volume pricing for your library

Pennies per page, lower again for a whole shelf. Start with the 50 books you teach from; the rest is a project we scope together.

A place to sell your own products

A section in our app where your sauces, spice kits and classes are listed for our users, with pre-orders.

A founding seat for your city

Lifetime terms. Early access to your neighbourhood's data. A say in what we capture next. Your name on it: a Founding Kitchens page, a badge on the recipe versions you share with students, and "captured with support from" on the price sheets you help fund.

Pick a free first test. One week. It becomes the first thing we walk through on the demo call.

The binder

Send photos of 20 teaching recipes, or one whole cookbook a chef owns. Back checked, searchable and costed, in a private workspace and in any format you keep.

The class

Tell us one class: the dishes, the seat count, what you paid this month. You get cost per seat, dish by dish, and three swaps that save without changing what you teach.

The market

Name the market and your 30 most-bought ingredients. We price them in person, with every price linked to its photo, and your class basket priced in four places.

How we price it

Each tool is priced on its own. Take one, two, or all three. We quote on the demo call, with your numbers.

Cookbook Converter

How it is priced

Per page, pennies each. A volume rate for a whole shelf.

What the price covers

Conversion, checking, the error rate per book, and export in any format.

City Ingredient Data

How it is priced

Your choice of shape: a monthly subscription, a one-off price sheet or report, a capture of the stalls you name, or a single answer to one question (a basket costed, a price history).

What the price covers

Weekly prices and restaurant menus for your city, captured in person, once your city is captured. Founding Kitchens get it first.

AI Kitchen Manager (Mintari)

How it is priced

A small monthly fee per school account.

What the price covers

Cloud hosting for your library, the AI Kitchen Manager, and recipe costing.

Founding Kitchens lock in lifetime terms on whatever they take.

We'd like to start with a conversation.

Before we show you anything, we'd like to hear what you're trying to do this year. If it's useful, the second call is a demo on your own material.

1

Intro call, 20 minutes, by video. Who we are, what is launching in the next weeks, and what you are trying to do with the school this year. If it fits, you pick a free first test and we set a date.

2

Demo call, in December. We walk through your binder, your class or your market inside the app. Your recipes, your numbers, your questions. Then we talk about a deal.

Compared with what you already use

My phone already scans a recipe page. Why do I need a converter?

A phone scans one page. A cookbook is 250 pages, with recipes that run across page breaks, headnotes that are not recipes, and index pages that look like recipes. We convert the whole book, catch the seams and duplicates, check every recipe with software and the flagged ones with a person, and tell you the error rate for that book. Then we give you a file you can import anywhere, in the language of your choice.

Can't an AI chatbot already do recipe costing and meal plans?

A chatbot can write a plausible plan. It does not know what coconut milk cost at your market on Tuesday, what is in your storeroom, or which brand of fish sauce your school uses. Our AI Kitchen Manager runs fixed, tested routines on your real recipes, your real pantry and real local prices, and shows its working, so you can check it.

Why not just use a grocery delivery app for prices?

A delivery app shows its own prices, for its own stock, often the highest in the city. We capture the wet market, the wholesale market, the supermarkets and the specialty shops side by side, so you can see the spread and decide where each item is worth buying this week.

What exactly we do

What do I send you, and what do I get back?

For a cookbook: photos of the pages, using our simple photo guide, or a person with a book-scanning rig in your city. For a binder: photos or files. You get back every recipe, checked, searchable and costed, in the format you choose: a PDF for the wall, a spreadsheet for the accountant, a recipe-app file (JSON-LD or Paprika; we use the schema.org standard) for any app, or a workspace in our Mintari app (planning and budgeting for kitchens).

Which languages?

The language your books and binders are written in, printed or handwritten. We return each recipe in the original and, when you want it, with a translation beside it.

How accurate is it?

Every recipe is graded by software; anything flagged is checked by a person. We report the error rate per book instead of hiding it. If a book comes back worse than we promised, we fix it or you do not pay.

Are my recipes and my books private?

Yes. A book you photograph belongs to you alone; we never build a shared library from anyone's books. Your own recipes and versions are yours to use as you wish. We delete your photos after delivery, and you can export everything and leave at any time.

What is a "version"?

Your school's take on a dish: your edits, your brand of curry paste, the palm sugar from one province, the step your head chef insists on. A version keeps its link to the original, carries its own cost, and shows your native language and English on one page so every instructor teaches the same dish.

What can the AI Kitchen Manager do for a school?

It keeps the spreadsheet for you and points it forward. It costs every class per seat from this week's market prices before you sell it, and re-costs everything when the market moves, shows that beside what your stock cost you. It builds a class from what is already in the storeroom. It sorts your shopping list by store, so you know which items to buy where. It lets you take any dish apart, swap a brand, a quantity or a store, and watch the plate cost move. It keeps every instructor's version of a dish beside the original, each with its own cost. And it reads your class calendar, seat counts and costs together to say how many seats make a bulk order pay back, which class carries the margin, and how to scale what works.

Do you have prices for my city?

Ho Chi Minh City from December, weekly. Bangkok is the next city, and the schools that join us first help decide when, and which markets and stalls go first. Until then, your own supplier prices work for costing.

What does it cost?

Each tool is priced on its own, and you can take one, two or all three. The Cookbook Converter is priced per page, pennies each, with a volume rate for a whole shelf. City Ingredient Data comes in the shape you choose: a monthly subscription, a one-off price sheet or report, a capture of the stalls you name, or a single answer to one question. The AI Kitchen Manager is a small monthly fee per school account, covering cloud hosting for your library, the AI Kitchen Manager and recipe costing. Founding Kitchens lock in lifetime terms on whatever they take. We quote on the demo call, with your numbers.

What a partner gets

What do we earn from this?

A referral fee for every student who joins Mintari from your class and keeps cooking; the students get their first month free. A place in our app to sell your own sauces, kits and classes. Your name on the price sheets and in the product if you help fund your city's capture.

What is a Founding Kitchen?

A Founding Kitchen is one of the first cooking schools we build these tools alongside: your feedback shapes what we build next. In return you get lifetime terms, early access to your city's data, a say in what we capture next, your stalls captured first, and a named place in the product.

What happens on the two calls?

The intro call is twenty minutes: who we are, what is launching in the next weeks, and what you are trying to do over the next year. If it is useful, we agree a free first test (your binder, one class, or your market) and a date for a demo call on your own material in December.

What if we stop?

Export everything and go. No lock-in is the point.

Mintari, Saigon. Ho Chi Minh City prices from December 2026; Bangkok next. Everything in this document describes products launching over the next several weeks; examples marked "illustrative" are not a real school's data.

Let's connect, by video.

Our available times for the next few weeks are on the link. We would like to learn about your school and what you are trying to do this year.

Supatra Rasri (Mint)Co-founder, Mintari. Years in client relationships at Krungsri Bank, Bangkok.
LINE: tnim69 · mint@mintari.co · linkedin.com/in/mintsupatra
Ariel Hauter (Ari)Co-founder, Mintari. Product management in New York and Los Angeles.
LINE: arielhauter · ari@mintari.co · linkedin.com/in/arielhauter