For restaurant groups in Saigon and Bangkok
Every ingredient price in your city. Every menu price on your street. And the math on your dishes, done.
Mintari captures what food costs in a city, at the markets and on the menus, every week and in person, and does the math on your dishes from it. We are Mint and Ari, its co-founders, and cooks first. Our recipes were in books and binders, and no app could tell us what a dish cost at the market down the street, so we built the thing that could.
We launch over the next several weeks. We are reaching out early, as a potential client and as a partner: to introduce ourselves, learn about your kitchens, and see whether our data fits your goals.
How we differ
Your POS costs each dish from the price your staff typed in; we bring this week’s market price and the street’s menu price, each with a photo.
What owners and chefs tell us, and how we answer it.
The left side is what owners, culinary directors and purchasing managers tell us. The right side is which part of what we built answers it, and an example of the shape of the answer.
AI Kitchen ManagerThe operations managerIngredients are 40 to 45 percent of the bowl. The app takes 25. On a delivery order I keep two to five percent, if I am lucky. And my POS still says the margin is 68, from a cost my brother typed in in 2024.
Cost per dish, per kitchen, from this week's prices
Every dish costed from its recipe and this week's market prices, sub-recipes included, then every outlet and every channel: the plate in the dining room, and the same plate on the delivery app after commission. Two numbers, not one: what the dish costs from the stock you hold, and what it will cost to replace at this week's market. The gap between them is the decision. A catering quote takes the time it takes to type the head count.
62 dishes re-costed. Nine are above 40% food cost; the bún thịt nướng moved from 31% to 38% since the POS card was typed, and on the delivery app it is 51%. Nobody had measured it. Illustrative.
AI Kitchen ManagerThe ownerThe more we sold on the apps, the less we earned. This year we left two of them.
Each delivery app, costed as its own channel
Type in each app's commission and the promotions you fund on it. Every dish gets a cost and a margin per channel: the dining room, each app, the catering order. You see which app pays on which dish, and what the app price would have to be to match the dining-room margin. Stay, re-price or leave is your call, with the numbers open.
Bún bò Huế at ₫65,000: 33 percent food cost in the dining room. On the first app, after a 25 percent commission and the 15 percent promotion you fund, 55 percent. On the second, at 20 percent and no promotion, 41 percent. Illustrative.
City Ingredient DataThe ownerPork belly went up 18% in two weeks. I found out from the central kitchen's invoice at the end of the month.
Price trend, and the decision it forces: pause, swap or re-price
A weekly price line for every ingredient you use, and your dish costs moving with it, in every kitchen. The AI Kitchen Manager tells you which dishes are affected, by how much, and which outlet feels it most, and shows what each choice costs: hold the price, pause the dish for the season, or swap the vegetable and keep the dish whole.
Pork belly at Chợ Tân Định: ₫130,000 a kilo in December, ₫155,000 four weeks later. Thịt kho cost per portion moves from ₫14,200 to ₫16,900; across seven kitchens and 1,400 portions a week, that is ₫3.8 million a week you did not see coming. Illustrative; HCMC series from December.
Cookbook ConverterThe ownerThe recipes are in Chef Hùng's head, and he knows it. When we opened the seventh kitchen, the cooks learned the menu by standing next to him for a month. When he asked for a raise, we had no answer.
One recipe book, owned by the business, in every kitchen
Send the files, the photos and the notebook once. Every dish and every sub-recipe comes back as one checked, searchable, costed card, your language and English on one page, on any phone in any kitchen. One file, one chef, becomes one book that belongs to the business, in every kitchen, that the next cook can be trained from and a franchisee can be held to.
62 dishes and 18 sub-recipes from three sources in, checked, with an error rate per source, in a week, for less than one day of a chef's time. Illustrative.
AI Kitchen ManagerThe culinary directorThe same bún bò costs us differently in each kitchen and I cannot say why: the portions, the supplier, or the cook.
Every kitchen's version, side by side
A dish can have as many versions as you need: one per kitchen, one per franchisee, a lunch portion and a delivery portion, a Tết menu, a halal version for the Kuala Lumpur outlet. Each keeps its own supplier, brand, portion and notes, stays linked to the master, and carries its own cost. The culinary director sees every difference in one place and decides which ones are the house style and which are drift, in your own kitchens and in a franchisee's.
Bún bò Huế: the master at ₫21,400 a bowl; the Pasteur kitchen at ₫23,100 (beef shank from a different supplier); the Vĩnh Khánh kitchen at ₫19,800 (15 g less beef). One is a choice, one is a leak. Illustrative.
AI Kitchen ManagerThe culinary directorA new dish takes us three weeks to cost, and by the time it is on the menu the shrimp price has moved.
A new dish, costed before it goes on the menu
Build the recipe, pick the ingredient brands, the shrimp size and the store, and watch the plate cost move in real prices and real availability. Beside it, from January, the street's price band for that dish, so the menu price is a decision, not a guess.
A new tôm rim: ₫31,200 a plate with the brands you always use. Swap the shrimp size, move the fish sauce to this week's promotion, keep the house caramel: ₫24,600, same dish. The street sells it at ₫65,000 to ₫110,000. Illustrative.
City Ingredient DataThe purchasing managerThe central kitchen buys at Bình Điền before dawn. The outlets top up at the local market and the supermarket. Nobody has compared what we pay in three places for the same thirty items.
Where to buy each item this week
Your weekly list priced at every place you could buy it, wholesale market, the wet markets near each outlet, the supermarkets and the delivery app, every week, with a photo behind each price. The list comes back sorted by place: which items the central kitchen should carry, which the outlets should buy locally, and a reference price for every supplier quote that lands on your desk.
A 40-item weekly list: everything from one wholesale club, ₫18.4 million. Split across Bình Điền, Chợ Tân Định and one supermarket promotion, ₫15.9 million. Fourteen items are worth the wholesale run; the rest are not. Illustrative; wholesale layer from January.
City Menu DataThe ownerAre we priced right? I walk the street with a notebook twice a year. Three phở places have opened near our Nguyễn Trãi branch since the last time.
Your street, your category, your price position
Every menu item within 500 metres of each outlet, with its description and price, captured in person. You see where each dish sits in the street's price band, who opened, and what the same dish costs you to make; once a street has been captured twice, who moved their prices. Add your own sales by dish from the POS and that is menu engineering with the city as the database. We show the band; how your guests react to a rise is still yours to judge.
Bún chả within 500 m of the Pasteur outlet: 23 places, ₫35,000 to ₫95,000, median ₫55,000. You charge ₫69,000 and sit in the top quarter; four places under ₫45,000 opened this year; your plate costs ₫21,400 to make. Illustrative; menus from January.
AI Kitchen ManagerThe ownerThe herbs and the bean sprouts on the table are free. After the floods they cost a third more, and nobody had ever put them on a cost sheet.
The free plate, costed
The herb plate, the pickles, the broth top-up: anything you give away is a sub-recipe attached to the dish, so its cost rides inside every bowl and moves with the market like everything else. When it spikes, you see it in the bowl's margin, not in the stock count a month later.
The rau sống plate beside a bún bò: ₫2,100 a serving in November, ₫2,900 after a wet week. On 1,400 bowls a week, ₫1.1 million that was invisible. Illustrative.
City Menu DataThe ownerBefore we sign a lease in Thảo Điền I want the numbers, not a feeling: what the street charges for bún bò, what our bowl would cost from the markets there, and whether the margin clears the rent.
A new ward, costed before you sign the lease
Name the ward. We capture every menu in it and the markets around it, and you get the price band for your category, the gap in it, and your whole menu costed from that ward's prices. If the ward is not yet in our weekly capture, a Founding Kitchen can sponsor it and it goes first. We bring the two food numbers, the street's price and your plate's cost. The rent and the sales forecast are yours, and the three together are the decision.
Bún bò in Thảo Điền: 31 places, median ₫75,000, two places above ₫120,000 and nothing between ₫60,000 and ₫72,000. Your bowl would cost ₫23,900 to make from the markets there. Illustrative.
Numbers marked "illustrative" show the shape of the answer, not a real group's data. On the demo call the numbers are yours.
One thing nobody else has, and two ways to use it.
Nobody sells a weekly, in-person record of what food costs at the markets of a city and what it sells for on its streets. We are building that, in person, starting in Ho Chi Minh City in December. How the numbers reach your dishes is your choice: inside our app, or as a feed into the costing sheet or system you already run.
A photo behind every number. Not a scrape, not an average, not a guess. Click any price and see the stall, the shelf or the menu board it came from, and when.
Weekly, not a snapshot. The same places, every week, so a price has a direction, and your dish cost has one too.
The places no app lists. Wet-market stalls, carts and shopfronts sell most of the food in this city and appear in no delivery app and no scraper. We walk to them.
Both sides of the plate in one place. What a dish costs to make at the market and what the street sells it for, from one source, so a menu price is a decision with two numbers behind it.
City Data
The product: your city's prices, at the market and on the menu
- City Ingredient Data tracks availability and prices for every ingredient from nearly every market in a city: wet markets, wholesale markets, supermarkets, specialty shops. Weekly.
- City Menu Data adds every menu item from every restaurant, with its description and price, street by street. Your category, your street, your price position.
- A photo, time and stall behind every number. Click a price and see where it came from.
- Name what you want captured: a ward, a street, the stores you buy from, or your own distributors' quote sheets, receipts and purchase orders, turned into the same priced, dated lines (distributor documents from January).
- Ho Chi Minh City from December, weekly, with menus from January. Bangkok next, with the groups that join us first.
In our app: the AI Kitchen Manager
Way one: Mintari costs every dish, in every kitchen, from this week's prices
- Costs every dish in your book, sub-recipes included, against the real prices in your city, and re-costs it every week when the market moves, beside what the stock you already hold cost you.
- Costs the same plate per channel: the dining room, each delivery app after its commission, the catering order.
- Keeps as many versions of a dish as you need, one per kitchen, one per franchisee, a lunch portion and a delivery portion, a Tết menu, each linked to the master with its own cost. Your language and English on one page.
- Costs a new dish before it goes on the menu, and shows the street's price band for it.
In yours: a weekly price feed
Way two: the same numbers, delivered into what you already run
- Already costing in a spreadsheet, a POS inventory module or a costing system? Keep it. We send this week's prices for the ingredients you name, every week, as a file or a feed.
- Each line carries the price, the place, the date and the photo, so your accountant can check any number.
- A street benchmark for your category, as a report, whenever you ask for one.
- No new system to learn, no setup project. The cost someone typed into your system once becomes a cost that updates.
Getting your recipes in. Our Cookbook Converter turns your recipe book, the files, the printed cards, the notebook, into checked, costable recipes with their sub-recipes, in a week, not a quarter. Pennies per page, any format back. It is how costing starts on day one; it is not the product.
Where a price comes from. Our team photographs it, in person, at the stall, the shelf or the menu board, every week. No scraping, no supplier connection needed, no guessing.
Formats you can take it in. A spreadsheet or CSV for the accountant, JSON for your own system, a PDF report for a street, or a workspace in our Mintari app (planning and budgeting for kitchens).
Languages. Your recipes in the language they were written in, printed or handwritten, with a translation beside them when a kitchen needs one.
Your recipes and your numbers are yours. A book you send belongs to you alone; we never build a shared library from anyone's recipes, and we never show one group's costs to another. Private by default, exportable always, photos deleted after delivery.
What we are not.
You already get emails from each of these. Here is the difference, then the questions people ask us next.
Not a data-scraping vendor
They scrape websites for any industry and sell you a quote for records. We photograph food prices and menus ourselves, in your city, with a photo, time and stall behind every number.
Not your POS or inventory system
Those deduct stock from a recipe with a cost someone typed in once. We bring the cost from the market every week, cost the recipe itself, sub-recipes included, and hand the number back to whatever system you run. We do not count your stock, log your inspections or keep your tax books; your POS and your accountant do, and we give them a current cost per dish to work from.
Not another costing tool to set up
If you already run one, keep it; we feed it this week's prices. If you run a spreadsheet, our app does the costing and the spreadsheet becomes an export. The best-known costing software costs about US$119 a month per plan, still makes you type prices in by hand, and will not sell outside North America. The prices are the part nobody else brings.
What we hope you'll say in a year.
Two testimonials we have not earned yet, written the way the first Founding Kitchen might put it. The invitation is to be the group that makes them true.
I always had the P&L. What I never had was this week: every dish costed in every kitchen from this week's market prices, the delivery-app plate beside the dining-room plate, and a manager that reads our sales and says when a pallet pays and which kitchen it should go to. And I know where every dish sits on its street before I change a menu price.
Every Monday our forty items arrive priced at Bình Điền, Tân Định and the supermarket, with the photo, straight into the sheet we already used. I know which fourteen are worth the dawn trip and which the outlets should buy themselves. When a supplier quotes me, I have this week's market price open in the other hand, and when a chef says the bún bò costs more in one kitchen, I can see why.
Join as a Founding Kitchen. Here is what you get.
The first restaurant groups we build this with. Not customers at a distance; partners whose feedback is the roadmap, whose markets and streets get captured first, and whose name is on the data.
Your wards and your streets first
Sponsor the weekly capture of a ward or a market: the one around your outlets, or the one you plan to open in. The markets you buy from and the streets you sell on are captured first, on your schedule.
A 30-day head start on the data
Everything captured for the ward you sponsor is yours for 30 days before it enters the city dataset. The price sheet, the menu census and the trend lines land on your desk first.
Your name on it
"Captured with support from" and your group's name on the price sheets for the ward you fund, and on the city board that shows the capture spreading across the city.
Lifetime terms and a say in what comes next
Lifetime terms on whatever you take. A seat in the conversation about which ward, which market and which feature comes next. Volume pricing for your whole recipe book, pennies per page.
Pick a free first test. One week. It becomes the first thing we walk through on the demo call.
The street
Name one outlet. We capture every menu within 500 metres of it, and you get your category's price band, where each of your dishes sits in it, and who opened this year. One visit shows the band; the second, when we return, shows who moved.
The buying list
Send your 30 most-bought ingredients. We price them in person at the wholesale market, the wet market near one outlet and a supermarket, with every price linked to its photo, and your list priced in three places.
The recipe book
Send 20 dishes with their sub-recipes (the broth, the sauce, the marinade your central kitchen makes). Back checked, searchable and costed, each sub-recipe costed on its own, with a version for two of your kitchens, in a private workspace and in any format you keep. Name your delivery apps and their commission and each dish comes back with a margin per channel too.
How we price it
The data is priced on its own; the two ways to use it are priced on their own. Take what fits. We quote on the demo call, with your numbers.
City Data
Your choice of shape:
Weekly ingredient prices and menu prices, captured in person, for your city, once your city is captured. Founding Kitchens get it first.
AI Kitchen Manager (Mintari)
A small monthly fee per kitchen account.
Cloud hosting for your recipe book, the AI Kitchen Manager, and recipe costing, with City Data inside it.
Cookbook Converter
Per page, pennies each. A volume rate for a whole group's book.
Conversion, checking, the error rate per source, and export in any format.
Founding Kitchens lock in lifetime terms on whatever they take.
We'd like to start with a conversation.
Before we show you anything, we'd like to hear what you're trying to do this year: a new outlet, a tighter food cost, a menu that holds its margin against the apps. If it's useful, the second call is a demo on your own material.
Intro call, 20 minutes, by video. Who we are, what is launching in the next weeks, and what you are trying to do with the group this year. If it fits, you pick a free first test and we set a date.
Demo call, in December. We walk through one of your streets, your weekly buying list or your recipe book inside the app. Your dishes, your numbers, your questions. Then we talk about a deal.
Compared with what you already use
We already have a costing system, or a POS with recipes and a cost per dish. Why do we need this?
Keep it. Your system deducts stock from a recipe, with a cost that someone typed in when the dish was created. It does not know what pork belly cost at the market on Tuesday, and it does not re-cost anything when a price moves. We send it this week's prices for the ingredients you name, every week, as a file or a feed, so the cost it already holds becomes a cost that updates. If you would rather, our app does the costing and you export the number back.
Can't an AI chatbot already do recipe costing?
A chatbot can write a plausible cost sheet. It does not know what shrimp cost at your supplier this week, what is in your central kitchen's cold room, or which fish sauce your group uses. Our AI Kitchen Manager runs fixed, tested routines on your real recipes, your real stock and real local prices, and shows its working, so your accountant can check it.
Why not just look at the delivery app for competitor prices?
A delivery app shows the prices of the restaurants it lists, with the commission baked in, and it shows nothing for the places that sell from a shopfront, a cart or a Facebook page. We capture every menu on the street, listed or not, so you see the whole price band for your category, not the part one app chose to show you.
We already keep all of this in a spreadsheet.
Then you already know the hard part: updating it. We feed it this week's prices, or make it automatic in our app and point it forward: which dish is drifting, which kitchen, which supplier quote is above the market, and what a bulk offer is worth across the group. You keep the spreadsheet; it just stops being a Sunday job.
Can you capture just what we care about?
Yes. That is the shape we call a capture you name: the ward around your outlets, the street you compete on, the ten stores your buyers use, or your own distributors' quote sheets, receipts and purchase orders, which we turn into the same priced, dated lines as our market photographs so they sit in one list. Market and street captures from December; distributor documents from January. Founding Kitchens' captures go first.
Do you help with the 2026 tax change?
Not with the books themselves. Since the lump-sum tax ended in January 2026, groups need a record of cost with documents behind it, and a purchase list for buying at the wet market. We do not keep tax books, issue e-invoices or write the purchase list; your accountant and your POS do. What we give them is a current cost per dish with a photographed market price behind every ingredient, exported to the accountant's spreadsheet, which is a better starting point than a cost typed in two years ago.
What exactly we do
What do we get each week, and in what form?
For the ingredients you name: this week's price at each place you could buy them, with the place, the date and the photo on every line, as a spreadsheet or CSV, as JSON for your own system, or inside your Mintari workspace. For a street: a report with every menu item within 500 metres of the outlet, its price, and your dishes placed in the band. Prices come from Ho Chi Minh City's markets from December and its streets from January.
What do I send you for the recipe book, and what do I get back?
The files you have (Word, PDF, spreadsheets), photos of the printed cards and the notebooks, using our simple photo guide, or a person with a book-scanning rig at your central kitchen. You get back every dish and every sub-recipe, checked, searchable and costed, in the format you choose: a PDF for the kitchen wall, a spreadsheet for the accountant, a recipe-app file (JSON-LD or Paprika; we use the schema.org standard) for any app, or a workspace in our Mintari app (planning and budgeting for kitchens).
Which languages?
The language your kitchen writes in, printed or handwritten. We return each recipe in the original and, when you want it, with a translation beside it, so your kitchen and an English-speaking chef, or an overseas outlet, cook from the same card.
How accurate is it?
Every price carries its photo, so you can check it. Every recipe is graded by software; anything flagged is checked by a person. We report the error rate per source instead of hiding it. If a book comes back worse than we promised, we fix it or you do not pay.
Are our recipes and our costs private?
Yes. A book you send belongs to you alone; we never build a shared library from anyone's recipes, and we never show one group's recipes, costs or margins to another. The menu prices we capture on the street are public, and yours appear in the city dataset like everyone else's; your costs never do. We delete your photos after delivery, and you can export everything and leave at any time.
What is a "version"?
One kitchen's take on a dish: its supplier, its brand of fish sauce, its portion, the step the head cook there insists on. A version keeps its link to the master, carries its own cost, and shows your language and English on one page, so the culinary director can see every difference between kitchens and decide which ones are the house style.
What can the AI Kitchen Manager do for a group?
It keeps the costing sheet for you and points it forward. It costs every dish from this week's market prices, sub-recipes included, in every kitchen and on every channel. It re-costs everything when the market moves, shows that beside what your stock cost you, and tells you which dishes and which outlets are affected. It keeps every kitchen's version beside the master, each with its own cost. It costs a new dish before it goes on the menu and shows the street's price band for it. It sorts your buying list by place and checks a supplier's quote against the market. It tells the central kitchen what to prep this week from what is already in the cold room, and it costs a buffet, a catering order or the staff meal for a head count. And, coming next, it reads your sales, your stock and your expiry dates together to say how many cases of a distributor's offer pay back, and which kitchen they belong in.
Do you have prices for my city?
Ho Chi Minh City from December, weekly, with menus street by street from January. Bangkok is the next city, and the groups that join us first help decide when, and which markets and streets go first. Until then, your own supplier prices work for costing.
Does this work with more than one kitchen?
Yes. Each kitchen gets its own account with its own versions and costs, and the culinary director and the owner see all of them side by side. We are building the group view with the first groups that join us, and we would like your view on what it should show first.
What does it cost?
The data is priced on its own: a monthly subscription for the weekly feed, a one-off report (a street benchmark, say), a capture of what you name (a ward, a street, the stores you buy from, or your distributors' quote sheets and receipts), or a single answer to one question. The AI Kitchen Manager is a small monthly fee per kitchen account, covering cloud hosting for your book, the AI Kitchen Manager and recipe costing, with the data inside it. The Cookbook Converter is priced per page, pennies each, with a volume rate for a whole group. Founding Kitchens lock in lifetime terms on whatever they take. We quote on the demo call, with your numbers.
What a partner gets
What is a Founding Kitchen?
A Founding Kitchen is one of the first restaurant groups we build these tools alongside: your feedback shapes what we build next. In return you get lifetime terms, a say in what we capture next, the markets you buy from and the streets you sell on captured first, a 30-day head start on that data before anyone else sees it, and your name on the price sheets and the city board.
What does sponsoring a ward mean?
You pay for the weekly capture of one ward or one market, the one around your outlets or the one you plan to open in. We capture it first and on your schedule, you see the data for 30 days before it enters the city dataset, and the price sheets for that ward carry "captured with support from" and your name. It is a product, not an investment: you are buying the data early, not a share of anything.
What happens on the two calls?
The intro call is twenty minutes: who we are, what is launching in the next weeks, and what you are trying to do over the next year. If it is useful, we agree a free first test (one street, your buying list, or your recipe book) and a date for a demo call on your own material in December.
What if we stop?
Export everything and go. No lock-in is the point.
Mintari, Saigon. Ho Chi Minh City ingredient prices from December 2026, menus from January 2027; Bangkok next. Everything in this document describes products launching over the next several weeks; examples marked "illustrative" are not a real group's data.
Let's connect, by video.
Our available times for the next few weeks are on the link. We would like to learn about your kitchens and what you are trying to do this year.
LINE: tnim69 · mint@mintari.co · linkedin.com/in/mintsupatra
Zalo: +84 342 387 012
LINE: arielhauter · ari@mintari.co · linkedin.com/in/arielhauter
Zalo: +1 310 800 5030